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Jo Goodwin was tired of being an out-of-town landlord. She had been renting out her father’s Seattle house for several years while living in Las Vegas, and she was ready to sell.
Jo initially planned to sell the Upper Rainier Beach home through her property manager, but lost confidence after some poor quality fix-it jobs, and hired me instead.
I immediately saw the potential of this 1963 mid-century modern. They’re very popular, and athough it was a little out of the way and needed sprucing up, I knew it would sell for a good price if the work was done.
On went my general contractors hat!
Joanne Goodwin, Associate Professor of History and Director of Women’s Research Institute of Nevada.
The big question is always how much work to do in order to achieve maximum return. Jo thought she might need to totally remodel the kitchen, but I knew that a major remodel would likely recoup less than 85%, whereas a minor remodel would get more than 100%, so I suggested we minimally update the kitchen with a new cook top and dishwasher, and let the new buyer invest in remodeling the kitchen.
In addition, the basement was partially finished but rather grim with a concrete floor in the biggest room. I suggested putting an inexpensive yet tasteful bamboo-like flooring over the concrete. Voila, welcoming new family room!
The entire interior was also in need of a fresh look with murky brown walls making the house look dark and dingy. We chose two light colors to brighten the rooms and bring out the warm tones in the hardwood floors.
After a thorough cleaning, I staged the house with 50’s style furniture to appeal to folks who love that period, and make it stand out in the professional photographs.
Jo’s home received five offers and ultimately sold for 11% over the asking price.
“Serena listened to what I wanted and gave me more than I expected,” said Jo. “You can hire her and relax.”
Photo/Jo Goodwin’s South Seattle home received five offers and ultimately sold for 11% over the asking price.
As a special agent, my mission is to help you feel safe and well-tended as you make some of the most important decisions of your life, guiding you through the adventure of buying or selling a home with diligence, humor and respect. Call me today: 206-999-8159
